Marketing Over Bourbon

Former Disney Imagineering Executive and visionary master storyteller, Theron Skees, pulls back the curtain on how Disney creates magic on land, at sea, and around the world in this episode of Marketing Over Bourbon.
 
We explore lessons learned from his 30+ years of experience in the themed entertainment industry, his vision for “Narrative Experience Design,” and how companies can utilize this approach to create meaningful connections with their audiences.
 
To learn more, read Theron’s book, https://creatingmemorableworlds.com/
To work with Sheila, contact: https://www.butlermg.com/

Master community builder Skip Sher returns in this episode of Marketing Over Bourbon to continue the conversation on how Club D3, also known as Disney Day Drinkers Club, became a movement rooted in connection, nostalgia, making a difference, and a great cocktail.
 
In Part 2, we talk about unlocking brand loyalty through emotional connection, building something that lasts, and why giving back is core to Club D3’s culture. 
 
Whether you're a Club D3 member or simply curious how a brand becomes a community, this one’s for you.
 
To join Club D3, visit: https://www.clubd3.com/
To work with Sheila, contact: https://www.butlermg.com/

Chief Happiness Architect, Chuck Salvo, joins Sheila in this episode of Marketing Over Bourbon to discuss the power of culture, connection, and employee happiness in driving business success.Together, they explore how engaged teams lead to loyal customers, what it takes to shift workplace culture, and why happiness isn’t just a feel-good concept, it’s a business strategy.To connect with Chuck, visit: https://salvoinnovativesolutions.com/To work with Sheila, contact: https://www.butlermg.com/

RK Kelley, a creative powerhouse with a career spanning large-scale Disney productions and guest experience innovation at Princess Cruises, is the guest in this episode of Marketing Over Bourbon.
 
We dive into the art of blending creativity with strategy—how to pitch bold ideas to senior executives, keep teams aligned around "the main thing," and lead with clarity and imagination.
 
RK shares stories, insights, and hard-earned lessons from some of the most iconic entertainment brands in the world.
 
To connect with RK, visit: https://www.linkedin.com/in/RK-Little-Kelley
 
To work with Sheila, contact: https://www.butlermg.com/

This episode of ‪Marketing Over Bourbon‬ features Barry Jacobson, former Disney executive and Vice President of Special Events for the Dallas Cowboys.
 
We discuss what it takes to deliver truly personalized, premium, and exclusive guest experiences at Golden Oak and Club 33 at Disney, as well as high-profile events in professional sports.
 
Barry shares insights on luxury service, attention to detail, and creating moments that leave a lasting impression.
 
To work with Barry, contact: https://www.BarryJacobsonConsulting.com/
 
To work with Sheila, contact: https://www.butlermg.com/

This episode of Marketing Over Bourbon, Sheila features Skip Sher, Founder of Club D3, also known as the Disney Day Drinkers Club.
 
We explore how a deep love for Disney and a clever idea turned into a thriving online and in-person community.
 
Skip shares lessons on building emotional connection, inspiring user-generated content, and the power of nostalgia in creating brand loyalty and momentum.
 
To join Club D3, visit: https://www.clubd3.com/
To work with Sheila, contact: https://www.butlermg.com/

This episode of Marketing Over Bourbon features Rob Mauldin, Founding Partner & Co-Owner of MagicMakers Group. We share recommendations and lessons learned on creating memorable guest experiences, balancing tradition with innovation, and much more from our time at Disney and beyond.To work with Rob and MagicMakers Group, contact: MagicMakers Group.To work with Sheila, contact: Butler Marketing Group.

This premier episode of Marketing Over Bourbon features Lee Kitchen, President and Lead Innovation Catalyst of Magical Dude Consulting. We share career lessons at Disney, how to unlock creativity and the spark of innovation that created a guest experience at Walt Disney World.To work with Lee, contact: Magical Dude Consulting.To work with Sheila, contact: Butler Marketing Group.