Marketing Over Bourbon
What if you could sit down with some of the sharpest minds in business, sip on a glass of bourbon, and uncover the secrets behind their success? That’s exactly what we do on Marketing Over Bourbon. Each episode brings you candid conversations with inspiring leaders and innovators—many who built their careers at Disney and have gone on to shape industries far beyond it. They share the stories, strategies, and lessons that defined their journeys, both during and after their time with the most recognized brand in the world. From building iconic brands to creating unforgettable experiences, this is where business brilliance meets bourbon culture. So pour yourself a glass, relax, and join us as we toast to great ideas, actionable insights, and the art of building something remarkable. This is Marketing Over Bourbon, hosted by Sheila Butler, Founder of Butler Marketing Group.
Listen on:
Episodes
12 hours ago
12 hours ago
RK Kelley, a creative powerhouse with a career spanning large-scale Disney productions and guest experience innovation at Princess Cruises, is the guest in this episode of Marketing Over Bourbon.
We dive into the art of blending creativity with strategy—how to pitch bold ideas to senior executives, keep teams aligned around "the main thing," and lead with clarity and imagination.
RK shares stories, insights, and hard-earned lessons from some of the most iconic entertainment brands in the world.
To connect with RK, visit: https://www.linkedin.com/in/RK-Little-Kelley
To work with Sheila, contact: https://www.butlermg.com/
Sunday May 18, 2025
Sunday May 18, 2025
This episode of Marketing Over Bourbon features Barry Jacobson, former Disney executive and Vice President of Special Events for the Dallas Cowboys.
We discuss what it takes to deliver truly personalized, premium, and exclusive guest experiences at Golden Oak and Club 33 at Disney, as well as high-profile events in professional sports.
Barry shares insights on luxury service, attention to detail, and creating moments that leave a lasting impression.
To work with Barry, contact: https://www.BarryJacobsonConsulting.com/
To work with Sheila, contact: https://www.butlermg.com/
Monday Apr 21, 2025
Monday Apr 21, 2025
This episode of Marketing Over Bourbon, Sheila features Skip Sher, Founder of Club D3, also known as the Disney Day Drinkers Club.
We explore how a deep love for Disney and a clever idea turned into a thriving online and in-person community.
Skip shares lessons on building emotional connection, inspiring user-generated content, and the power of nostalgia in creating brand loyalty and momentum.
To join Club D3, visit: https://www.clubd3.com/
To work with Sheila, contact: https://www.butlermg.com/
Sunday Mar 02, 2025
Sunday Mar 02, 2025
This episode of Marketing Over Bourbon features Rob Mauldin, Founding Partner & Co-Owner of MagicMakers Group. We share recommendations and lessons learned on creating memorable guest experiences, balancing tradition with innovation, and much more from our time at Disney and beyond.To work with Rob and MagicMakers Group, contact: MagicMakers Group.To work with Sheila, contact: Butler Marketing Group.
Sunday Mar 02, 2025
Sunday Mar 02, 2025
This premier episode of Marketing Over Bourbon features Lee Kitchen, President and Lead Innovation Catalyst of Magical Dude Consulting. We share career lessons at Disney, how to unlock creativity and the spark of innovation that created a guest experience at Walt Disney World.To work with Lee, contact: Magical Dude Consulting.To work with Sheila, contact: Butler Marketing Group.